News
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Why this, why now?
Personal care is an €80 billion industry that relies largely on plastic. The shampoo in your shower? It most likely sits in a plasti... -
The paradox of Choice
From Barry Schwartz’s 2007 TED talk, “The paradox of choice.” Barry talks about how the more choices consumers are offered, the less likely they a... -
Shampoo? In a bar?
Bar soaps aren’t usually the first thing we think of when it comes to cleaning ourselves. To be honest, there was a time whenever we... -
On Plastic
It’s no secret that our plastic consumption is kinda crazy and is having a really bad impact on the environment. Over 120 billion units of packagi...