Before going on about how bad plastic is, we would like to first ask: why do we need so much of it in the first place?

Why have we accepted that shampoo, body wash, toothpaste, mouthwash, face wash, and almost everything-wash needs to be in a plastic bottle?

The answer is: it doesn’t. Accepting that it does only benefits the big companies who manufacture those plastic bottles and lock us in a cycle of consumption that is inherently wasteful.

What is absolutely necessary for great hygiene? What ingredients do we absolutely need to clean our hair and scalps? What about our face? Body? Teeth? Breath?

We started by asking these questions and then went off to find local producers that can work with us to create the answers.